Watch Prizefighter light-middleweights boxing Live Streaming
Watch Prizefighter light-middleweights boxing Live StreamingDavid Haye said creating rivalries is crucial to the future popularity of boxing ahead of his first title defence against John Ruiz.
WBA heavyweight champion Haye took time out from preparing to face mandatory challenger Ruiz to visit Kauto Star and Denman ahead of their Cheltenham Gold Cup showdown next month.
And the Briton, who will face Ruiz at the MEN Arena in Manchester on April 3, is adamant big-name clashes are crucial to any sport.
"Without rivalries nobody is interested," said Haye.
"Lennox Lewis fought Evander Holyfield twice, Evander Holyfield fought Riddick Bowe three times.
"Even in horse racing you need these battles."
Haye believes he is more than capable of halting the attacking style of his own rival Ruiz when he faces the American in April.
"He comes towards me, he never runs from people," said Haye.
